Marketing to introverts

[Johannes de Silencio]

O sh*t, they spotted us!

Take cover, crazy marketing people will come after us now that this is out:

http://www.social-marketing.com/blog/2006/12/marketing-to-introverts.html?

[Rhu]

I don't know. The blog entry makes me a little hopeful--things like one on one communication just isn't very cost effective, and you don't really see long trains of introverts to hope word of mouth spreads reliably.

Though if someone came here under the guise of being an INTP, invested a couple months of posts, and started a product blog...

Hm. I wonder if I just figured out a way to get some money for posting here.

[firch]

I would buy almost any product that was made with quiet motor in it.

Quiet hairdryer, quiet refrigerator, quiet vaccuum, and cars. Also, if it had tinted glass to keep the bright sun out I'd buy it.

Quieter PC components (http://www.quietpc.com)

[int]

The author of that article is a damn traitor.

[ajblaise]

Someone should make the wrap it up box for us, just imagine if we all carried one of these.

http://www.metacafe.com/watch/210333/the_wrap_it_up_box/

[Johannes de Silencio]

I did really like this blog and article though, thanks. http://www.theatlantic.com/doc/200303/rauch

True. That blog article was useful (probably worth more discussion than the one I posted), but it was also linked to the previous article and contained the text "article tools sponsored by Lincoln" so no doubt it was just a marketing effort to introverts. :D

[charred_heart]

I would buy almost any product that was made with quiet motor in it.

Quiet hairdryer, quiet refrigerator, quiet vaccuum, and cars. Also, if it had tinted glass to keep the bright sun out I'd buy it.

I did really like this blog and article though, thanks. http://www.theatlantic.com/doc/200303/rauchso.. only introverts like quiet machinery??? I would think extroverts would kill to have a vacuum cleaner that doesn't drown out their voice.

[Hi-meh]

The author of that article is a damn traitor.


"SELL OUT!"
:devil: lol!

That article by other I's turned into a bitch fest, lmao! :theclap:
I'd have to agree with some other commenter that I's would see through the lies, and also if it were marketed to us we'd probably relegate it to the ignore list as it would probably seen as something hip, trendy, mainstream, etc. Also, I think I's generally research products on their own with out any help from marketing and are less likely to buy on impulse or get easily wanned to buy something.

[AMDG]

You don't market to introverts. They figure out for themselves what they want, when they need it, and go and get it of their own accord. It's a lot harder to persuade an introvert that they want something they're quite happy without. On what basis can you persuade them that they need it? Everyone else has one? Pfeh!

[erwin.zeez]

In my experience I have seen many levels of introvert and extrovert. Let me share some of my own.

* Invite me to a party -- I'd rather have a root canal

* Have me speak about something I'm passionate about in front of a group of people -- I shine.

* Put me in a "casual" networking group -- root canal please.

* Put me in a "structured" networking group where I can ask for what I need and help others at the same time -- I'm in heaven.

[Geminii]

Ooo, vampire thread after more than three years!

I hadn't read the article before, but I'd add -

"Use e-mail, blogs, message boards"
- and be ignored, filtered, or quietly dropped.

"Be aware when you are conducting research, such as focus groups or interviews"
- that introverts are very unlikely to turn up in the first place.

"give us written information we can"
- bin.

"Don't assume that we agree with you just because we are being quiet. But if you give us an opportunity to give you asynchronous feedback once we've had a chance to think things over, we can provide lots of"
- lists of the spelling errors in the advertising.

"A blog is an excellent way for an introvert to"
- ignore advertisers.

"If you have a product or behavior you want an introvert to try out, let us"
- find it by Googling for such things when we need them.